Framing Effect

Examples

• Frame A: "This surgery has a 90% survival rate." Frame B: "This surgery has a 10% mortality rate." Despite being statistically identical, patients are significantly more likely to choose the surgery when presented with Frame A.
• Frame A: "Get 33% extra free!" Frame B: "25% off the regular price!" These result in the same value, but research shows consumers respond more positively to the "extra free" framing.
• Frame A: "Early payment discount of 2% if paid within 10 days." Frame B: "Late payment penalty of 2% if not paid within 10 days." Businesses respond more positively to the discount framing than the penalty framing.

All cognitive biases

• Confirmation Bias
• Availability Heuristic
• Dunning-Kruger Effect
• Anchoring Bias
• Fundamental Attribution Error
• Negativity Bias
• Hindsight Bias
• Sunk Cost Fallacy
• In-Group Bias
• Optimism Bias
• Framing Effect
• Self-Serving Bias
• Halo Effect
• Recency Bias
• Survivorship Bias
• Implicit Bias